BPER Leasing
January 24, 2018

O-One and Industree Communication Hub launch BPER Leasing

Sardaleasing has strengthened its membership in the BPER Group and has changed its name to BPER Leasing. In line with the new identity of the company and with a view to improving the user experience, the www.bperleasing.it website was launched by Industree Communication Hub and the O-One digital unit.

Sardaleasing has launched its new website www.bperleasing.it, showcasing the new face of the company founded by Banco di Sardegna in 1978.
The new identity, the result of a gradual process of a migration strategy of the brand part of BPER Leasing, represents an important growth opportunity for the company, thanks to the solidity of the BPER Group, its reference shareholder.
Industree Communication Hub has joined Sardaleasing in this moment of transition, taking care of the restyling of the brand identity and creating the user manual for the logo, which defines the correct guidelines for the use of the visual identity of the new BPER Leasing brand also in relation to the Sardaleasing brand, which remains a point of reference for products in the nautical sector and for customers operating on the island and through Banco di Sardegna.

In line with the new corporate identity and with a view to improving the user browsing experience, the O-One digital team has contributed to the development of the corporate website restyling project, designing highly engaging navigation paths, from desktop as well as mobile, and creating a real in-depth portal to the world of leasing.

The restyling, graphic and reorganization of the content from an SEO perspective, has allowed us to enhance the functionality, improving user interaction, ensuring an even more effective service. As well as the news section, there are also a case story section that presents the direct experiences of those who have already collaborated with BPER Leasing-Sardaleasing.

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