Designboom, the first and largest digital publication of architecture, design, art and technology, has dedicated an exclusive editorial to Lea Ceramiche. An unprecedented collaboration led by O-One.
Designboom meets Lea Ceramiche: the most followed online magazine in the world of architecture and design has dedicated an exclusive editorial to the Modenese ceramic company, part of Panariagroup Industrie Ceramiche S.p.a. The Slimtech Take Care collection and PAD, the new decoration designed by designer Patrick Norguet, are protagonists of the piece.
The material surfaces from Lea Ceramiche were unveiled through a personalized article and a special interview by Designboom with the French designer Patrick Norguet, also promoted through the newsletter and the magazine’s social media channels. The aim was to highlight the strong design content that characterizes the innovative products of the brand, taking advantage of the potential international visibility of the magazine.
The activation and definition of the collaboration between the Made in Italy brand and Designboom has been carried out by the agency O-One, which has been working alongside Lea Ceramiche for two years, managing their social media profiles. O-One coordinated the project together with the Designboom and produced the operational plan for the brand’s official Facebook, Instagram, Twitter and LinkedIn channels.