CHALLENGE

Zodio, part of the French group Adeo, dedicated to the art of receiving, creative living and crafting, has chosen O-One as a partner for the launch of the brand on the Italian market.

STRATEGY

To interpret the global identity of Zodio within the Italian market, we used an integrated communication approach that ranged from digital PR to social media strategy.

Creating the company website was the first step in launching the brand in Italy. Designed from a mobile first perspective with particular attention to usability and user experience, the site was also taken care of in terms of both organic and paid SEO, through the implementation of an innovative Content Strategy.

SOCIAL & DIGITAL PR

The launch of the first Italian sales point, in Rozzano (MI), was accompanied by creating a social communication plan divided into three phases: teasing, opening and subsequent follow up. To this end, influencers from different sectors - food, DIY, design and lifestyle - have been involved as well as the development of the design of all digital touchpoints and their respective user experiences.