Mirabilandia

A new digital strategy for the largest amusement park in Italy

Digital communication & Marketing strategy
Content marketing
Web Development

Media Strategy & Planning
Digital Advertising: Facebook e Instagram adv
Dynamic Reporting

 

CHALLENGE

We have been chosen by Mirabilandia to define and renew the strategic assets in the digital and social fields of Mirabilandia, Mirabeach and Ducati World parks by updating the classic theme of entertainment, in a more authentic and emotional dimension.

STRATEGY

An integrated digital native approach guided the applied strategy. The planning, the setup and the management of the social campaigns, highly profiled for demography, geolocation and interests of the users, have been a fundamental part of the strategy, allowing effective and innovative storytelling. Sponsorship activities on Facebook and Instagram have been planned with a strong orientation towards ticket sales and online season tickets through a complete mapping of users' browsing flows on the park's various points and specific retargeting activities.

MINI-SITES

We took care of the creative concept, design and development of themed mini-sites dedicated to the novelties of the amusement park during the year: Halloween, Christmas and the opening of the new Ducati World area, in collaboration with the motorcycle manufacturer. The mini-sites were created to present new offers to visitors and relaunched on social media networks through targeted advertising campaigns.

DIGITAL ADVERTISING

The creative proposals associated with adv planning with constant monitoring of the customer journey have led to an increase in the volume of ticket purchases and online subscriptions at a cost 50% lower than in 2018