Lea Ceramiche

A digital project to launch the new Concreto collection by Fabio Novembre

Creative Storytelling
Digital Communication
Editorial Content

Video Interview
Social ADV
Live Event

CHALLENGE

The objective of this project was to support the Lea Ceramiche brand - whose social media we have been curating since 2016 - in the digital communication for the launch of the Concreto collection, created in collaboration with the designer Fabio Novembre, presented at the Fuorisalone 2018.

STRATEGY

We have developed creative and strategic storytelling about the collaboration between Lea Ceramiche and Fabio Novembre, with a coordinated social communication project (in constant dialogue with the designer's official channels), describing the conception, realization and launch of the product. Main activities include: production of video interviews, social advertising, creation of editorial content for social media, photographic coverage during the live of the Concreto event at Fuorisalone 2018.

RESULTS

These activities made it possible to reach target users (over 165,000 only on Facebook), also thanks to highly profiled advertising campaigns on all social channels aimed at targeting a potentially interested sector public (architects, designers, professionals).