A digital storytelling and advertising project for the leading Italian sportswear company

Social Media Strategy
Social Media ADV

Social Media Reporting



Erreà, an Italian company specializing in the production of sports apparel, chose O-One to tell Erreà Sport and Erreà Republic brands' story on its social networks. With the aim of enhancing brand awareness and guiding sports lovers to the company's new online store.


The strategy developed for Erreà has focused on publishing editorial content and managing social advertising campaigns that deliver brand values, products, and communicate Erreà's know-how. The editorial strategy was focused on the promotion of sports passion.


We produced a personalized photo shoot for Erreà Sport and Erreà Republic with the aim of renewing the photographic product database of the brand and creating exclusive content for the development of social and creative storytelling.