The largest amusement park in Italy has tasked O-One with creating a site dedicated to the new Ducati World thematic area, the first in the world inspired by a motorcycle brand
Mirabilandia, part of the Parques Reunidos Group, opens in April 2019 Ducati World, the thematic area inspired by the famous motorcycle brand that will occupy about 35,000 m2 of the amusement park located in Ravenna.
We have been commissioned to take care of the design and development of the website to present the thematic area of Mirabilandia dedicated to the Ducati universe to the general public. The various sections that make up the site have been designed to give users a taste of the Ducati World and visibility to the four innovative attractions for the whole family: the most awaited is the incredible DesmoRace, a double track interactive duel rollercoaster that simulates driving a Panigale V4. A ride that has also caught the attention of Andrea Dovizioso, MotoGP Ducati Pilot, who can't wait to try out the new attractions of Ducati World, as shown by the video interview he gave. The site not only describes the world of Ducati motorbikes, but also presents a preview of all the details of the area, news and events related to the partnership between the motorcycle brand and Mirabilandia.
In addition to designing, developing and launching the website, we conceived the concept of communication campaigns, created digital creativity and all the illustrations on the site for a 360-degree immersion in Ducati World.