SmegContest2017
July 13, 2017

Start the day right with a competition: o-one for the concept and social media adv strategy of smeg's online contest

The Italian company, leader in the household appliances sector, is counting once again on social media to promote its Smeg 50's Style Breakfast set, that celebrates breakfast time.
O-One has managed the communication concept of the contest, digital PR, the editorial plan and social media Adv strategy on Facebook and Instagram channels.

The new competition "Good Morning SMEG" was launched on Smeg's social media channels and on smeg50style.com, designed to promote the Smeg 50's Style's Breakfast Set. After registering on the site, users are invited to vote for the breakfast that best represents them out of the four to choose from. International, Light, Espresso and Traditional are #BuongiornoSMEG interpreted by four influencers, who take photos with their ideal breakfast, and their favourite Breakfast set from Smeg.

By voting for their favourite #BuongiornoSMEG, users will be included in the final draw to win a full Breakfast set including an espresso machine, a kettle, a toaster and a juicer from the Smeg 50's Style line. There is also a toaster up for grabs that can be won every week.

O-One has been involved in the project to define the communication concept and the editorial plan to support the social media advertising strategy on Facebook and Instagram channels.

With the aim of promoting and supporting participation in the contest, the agency has also managed the digital PR project involving four digital influencers.

The influencers involved include: for #BuongiornoSMEG International the travel blogger @othererumnatura, for "Light" fashion influencer @anjatufina, for "Espresso" the lifestyle account by @gentlemen_wear_daily and finally mum's "Traditional" good morning by @alessandradagostino. The competition is open until August 2nd 2017.

The rules and guidelines are available at: http://www.smeg50style.com/en/buongiornosmeg/

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