Unipol Banca

O-one puts Unipol Banca's new commercial strategy online

SERVICES

  • Digital Strategy
  • UX Design
  • Creativity and Design
  • Studio Brand Identity

Unipol Banca, an important Italian bank with a distribution network of 269 banking branches in 18 different regions - has chosen O-One as their strategy and design partner to re-shape their new online presence, with the aim of interpreting the company's new business strategy in a systematic and uniform manner, involving the merging of My Unipol Banca and Unipol Banca.

CHALLENGE

Unipol Banca has integrated My Unipol Banca's digital presence into a new business strategy aimed at all customers and not just private individuals. The aim was to strengthen Unipol Banca's digital online presence.

STRATEGY

Identifying a chromatic code that can be used to navigate users, logo restyling, and internet banking are a few key elements of an intervention strategy that have integrated the the digital presence of both My Unipol with Unipol Banca. In this way, O-One has also created a new Unipol Banca blog, "Open", which among the many topics covered, it will also spread the word about its new digital panorama.

RESULTS

A new website with new sections dedicated to the widening of what Unipol Banca can offer in all fields and for all the targets that are in the process of being reached.

Creativity and Design

As well as strategic support and logical and functional planning, we have also developed the restyling of the logo and the creative aspects surrounding the new My Unipol Banca area, reinforcing the family feeling between the two brands, to effectively communicate the two identities.

The new Unipol Banca blog

“Open” represents a link between the most "static" part of the bank's online presence and the possibility to examine in-depth a variety of issues related to Unipol Banca, using more "lighthearted" and dynamic language.

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