Erreà

The passion for sport jumps from social media to e-commerce

SERVICES

  • Planning
  • Social Adv
  • Social Media Strategy
  • Social Media Reporting

Erreà, an Italian company specializing in the production of sports apparel that distributes in over 80 countries, has chosen O-One to tell Erreà Sport and Erreà Republic brands' story on Facebook, Instagram and Twitter.

CHALLENGE

To create a B2C line of communication that enhances brand awareness and guides sport lovers on social media to Erreà Sport's new online store.

STRATEGY

Enhancing and integrating social media channels as the main tool for online sales - the strategy developed for Erreà focuses on publishing editorial content and managing social advertising campaigns that deliver brand values, products, and communicate Erreà's know-how.

RESULTS

The strategic use of social tools to increase visits and an editorial strategy devoted to celebrating passion for sport has enhanced Erreà's social presence and increased views on the brand's website.

Social Editorial Strategy

Through a strategy designed to create engagement and drive to site, continuously producing visual graphics and animations, the brand's Facebook, Instagram and Twitter profiles tell the story of an important and historic sportswear brand and celebrate the products from Erreà Sport, 3D Wear And Republic lines. Clothing, shoes, accessories and underwear for both sports and leisure, characterized by the highest quality technical materials.

Social media advertising consulting

Alongside the editorial activity, O-one creates and carries out advertising campaigns on social channels, realizing ad-hoc strategies and content that can generate traffic to the e-commerce brand www.errea.com www.errea.com.

SHARE THE CASE STUDY

NEXT CASE STUDY

MASERATI ESCAPE FROM THE CITY

close

KEEP IN TOUCH

FILL OUT THE CONTACT FORM

required
visit:
close

O-ONE CAREERS

SEND YOUR APPLICATION

required
visit: