Three fashion influencers to talk about the new collection of small Smeg appliances from the 50s, made by Dolce&Gabbana.
The design world makes a break into the fashion universe thanks to the collaboration of three Influencers, Alessandra Airò (@alessandraairo ), Elisa Bersani (@thegummysweet) and Elena Bonamico (@elenabonamico), to present products from the new “Sicily is my love”, created by Smeg in collaboration with Dolce&Gabbana.
After the launch over the last few months, for Valentine’s Day, to underline the luxury and originality of Smeg products, in particular the toaster and the citrus-squeezer which strongly recalls Sicily and its cuisine, as a symbol of Italian excellence, of which Smeg has always interpreted.
O-One selected industry influencers, defining the shared creative output on their social channels, with the aim of strengthening the visibility of the Smeg brand, to reach new users.
For this project a Facebook campaign dedicated to the promotion of the collection was also created, through the use of tools optimized to generate traffic to the dedicated page of the site.
A project that allowed us to communicate two icons of style and symbols of Made in Italy excellence.