The photograph competition for teenagers dedicated to a precise moment of their everyday life: the journey to school, with the dedicated hashtag #VersoScuola has just ended. The contest was successful thanks to O-One.
The digital contest #VersoScuola has officially ended and prizes have been awarded by the judges. The creative contest, developed within the “Teen! Space” project (www.teenspace.it), began on March 12th on the BPER Banca portal dedicated to teenagers. A communication project created with the aim of promoting the talent for photography of young students, helping them to express their passions through a safe and effective use of the web and social networks. #VersoScuola was, specifically an initiative aimed at photography, with the aim of capturing a topical moment of everyday life of teenagers: the journey to school.
The judges were members of BPER Banca and Instagramers Italia who selected the winners by judging the shots published on the platform (https://www.teenspace.it/verso-scuola/landing), based on quality, creativity and relevance to the theme.
O-One (http://www.o-one.net) contributed to the “Teen! Space” project beginning with the concept and design of the competition, implementing its online presence both through the design and development of the dedicated landing page, alongside the development of a social media marketing strategy for the Instagram channel (@teenspaceofficial).
O-One’s work allowed the #VersoScuola contest to reach important numbers, involving many people intrigued by the project: more than 350 participants, 2,000 interactions obtained through Instagram posts and more than 37,000 views of the Instagram Stories related to the launch of the competition.
The agency’s work does not just end there: the numerous photographs received will be used to develop a creative social storytelling project expected in the coming months. This will give visibility to the talent of the young participants, strengthening the direct link with users and developing an effective community around the project.