O-One has been managing the new influencer marketing and digital storytelling project from Panaria Ceramica. A social story dedicated to Christmas that included the collaboration between the historic brand from Sassuolo and the food bloggers Sorelle Passera.
Food bloggers and social networks, this is the combination chosen by Panaria Ceramica for the storytelling over the Christmas holidays. A project curated by the O-One team featuring two exceptional influencers, the Sorelle Passera, two Italian sisters united by their passion for cooking.
Marisa, voice of Radio Dee Jay and hostess, and Gigi, television and radio DJ, have been called to interpret an exclusive social story, inspired by the beauty and pleasure of feeling at home.
O-One followed the influencer marketing project from the blogger selection phase, looking for characters suited to the style of the brand, to the ideation of the creative concept, with the final goal of increasing the social visibility of Panaria Ceramica.
The continuous dialogue between the official communication channels of the brand and the influencers, supported by targeted social advertising campaigns, has allowed us to reach a new pool of users, conveying distinctive content, able to present the product in a new and original way.
Sorelle Passera have thus opened the doors of their kitchen, creating recipes and photographic compositions on the ceramic surfaces to stage a 360° Christmas project. Discover it on their blog blog sorellepassera.com.