“Teen! Space” (www.teenspace.it) is the new project from BPER Banca created by O-One and aimed at teenagers to express their talent on social media and the web.
BPER Banca presents “Teen! Space”, a communication project dedicated to the world of teenagers that develops the concept of “talent”, to emerge and grow through the web.
It all started with BPER Banca’s need to turn its attention to teenagers with a dedicated project. The knowledge of their passions and their dreams has been fundamental in understanding how to organise the project. This is why “Teen! Space”, a space where young people can express their talent through social media and get to grips with the best tools to navigate the web effectively and safely.
“Teen! Space” is a digital patform (www.teenspace.it) is a digital platform (www.teenspace.it), which contains two elements: an educational aspect, to guide young people on the use of the Internet and their approach to social media, and a creative aspect, with content aimed at increasing and improving the four artistic disciplines Fotografia, Scrittura, Musica e Video.
These areas are explored through contributions, advice and testimonies from experienced professionals and young influencers, ready to share their success stories.
Each section will be updated with editorial content built ad hoc, such as tutorials, video interviews, articles, reviews, news, infographics, but also comics and memes.
In the coming months, the idea is to make this virtual space physical with creative contests and important collaborations with local associations, specialization schools and artistic academies, to create a network around the project and organise events in local areas, in line with BPER Banca’s values.
O-One has supported BPER Banca in the realization of the project, taking care of the concept and the visual identity, developing the digital platform, producing editorial content and working with influencers.
The agency has also helped to identify ways to communicate with teenagers, ever-changing and complex, in line with the credit institution's goal to close the gap on young people, focusing on a totally new and original editorial project for the banking sector.