The company, world leader in the production of agricultural machinery, has entrusted O- One to promote the new model from the iconic SAME Frutteto CVT range on social media. The digital department of Industree Communication Hub, which has been managing the brand’s communication on Facebook since 2016, has been involved in creating videos, as well as developing campaign ideas for social advertising.
SAME, world leader in the production of agricultural machinery and part of the SDF Group (DEUTZ-FAHR, Lamborghini Trattori, Hürlimann and Grégoire), has chosen O-One (http://www.o-one.net/), to manage social media and videos of the new model.
O-One, alongside SAME since 2016, has been developing the social media approach and the creative production of editorial content on the official Facebook page (https://www.facebook.com/SAMEtractors/), and supporting the brand during the design phase of the storyboard, managing the video shooting (which was held in Leverano, Puglia) with the support of a creative team.
The innovation and the highly technological content of the new tractor are the most important aspects which O-One has focused on in terms of directing, producing and editing videos, and deciding how to communicate them on social media, particularly on Facebook.
As well as creating videos (http://bit.ly/2IT25gH), the agency has taken on the Social Advertising strategy, supporting SAME in identifying a targeted and international target, given the launch of the new Frutteto CVT model in several European countries.