The collaboration between Natuzzi and O-One to recount the furnishing brand online gets under way.
O-One has been awarded the tender called by Natuzzi and has been assigned the management of the digital PR and social media properties (Facebook, Twitter and Instagram) of Natuzzi Italia and Divani&Divani.
The collaboration kicked-off at the Salone del Mobile 2016, marking the start of a partnership aimed at reinforcing the brand image of the leading furniture company. O-One took part in the event directly at the Natuzzi Italia stand and the flagship store in via Durini, in Milan, which hosted a special party. The agency has developed a storytelling strategy on Natuzzi Italia’s social media channels, with the aim of disseminating the values of the brand and its primary source of inspiration: Puglia, with its natural and historical-cultural heritage being part of the very nature of the company.
O-One's activity has hit the mark and has won a special mention on the part of Blogmeter: Natuzzi Italia is, in fact, one of the top 3 brands on Twitter which has stood out in terms of making a unique impression. The digital strategy has allowed the brand to get a footing on the main social media channels with excellent results, especially thanks to the planning of an ad hoc advertising conceived to fully exploit the brand’s communicative potential.
O-One has also been assigned the management of the Divani&Divani Facebook page by Natuzzi and the development of the contents of the company blogs of Natuzzi Italia (blog.natuzzi.com) and Divani&Divani (blog.divaniedivani.it).