Yamaha Motor Italia
July 10, 2018

O-One and Yamaha Motor Italia to work together on an innovative Social Media Marketing project to support the sales network

The agency is officially collaborating with the Italian headquarters of the Japanese motorcycle manufacturer, to increase the awareness and competence of Italian dealers in the use of social media: the project will coordinate with the parent company to improve sales results.

Yamaha Motor Italia has commissioned O-One to create and develop a coordination strategy in the area of Social Media dedicated to dealers in Italy. Through this collaborative model we intend to align the social communication of the various dealers with that of the parent company, having available all the contents prepared internationally by Yamaha Italy and being able to count on an active consultancy support provided by O-One.

In fact, through a training and support model offered to dealers, O-One will introduce the culture of carrying out marketing and lead generation on Social Media (in particular Facebook) with the aim of improving the sales results of the Yamaha Motor brand.

We have worked with O-One to create a win-win model - said Andrea Colombi, Country Manager for the Italian branch of Yamaha Motor Europe “that will significantly improve sales results by increasing awareness among our dealers through social media marketing and adv”.

The collaboration with the well-known motorcycle brand further highlights the group's digital expertise, already established with other nationally and internationally renowned companies.

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