The largest amusement park in Italy has begun a two-year collaboration with O-One to renewal the brand’s digital strategy.
Mirabilandia Parks, one of the leading entertainment companies worldwide, part of the Parques Reunidos group and Italy’s largest amusement park, has chosen O-One for a two-year collaboration to define and renew its strategic digital and social assets “Mirabilandia”, “Mirabeach” (created in 2018 off the back of “From the Caribbean to Mirabilandia!”) and “Ducati World” (which will open in 2019).
An integrated digital native approach guides the applied strategy: as well as the supervision of content and production of editorial content, O-One will manage the social media advertising plan. Planning, setup and management of ADV social campaigns - highly profiled for demographics, geolocation and user interest - are essential for the development and support of original and innovative storytelling. The renewal of the digital strategy taken on by O-One will be a challenge and will involve: a re-think of the classic theme of entertainment, through a more authentic and emotional experience of Mirabilandia Parks.
Beginning with the campaign carried out during the reopening of Mirabeach, scheduled for June, the aim is to communicate all the new aspects of the park for a differentiated target that embraces families, teenagers and young adults.
O-One will also offer training support on social management and the production of visual content, with a personalized training program aimed at all Mirabilandia Parks’ staff.