Maserati Italy launches its new partnership with the City of Courmayeur on Instagram, a preview of the #MaseratiWinterTour 2015/2016
The House of the Trident has chosen Instagram to showcase the partnership between Maserati and Courmayeur, two icons of style and Made in Italy luxury.
O-One has created a communication project that sees the involvement of Gianpiero Riva (@giariv), one of the most influential Instagrammers on the Italian scene, and coordinated live Influencer activity in addition to producing exclusive backstage content shared on Maserati’s social profiles.
Result: an exclusive real storytelling campaign featuring the most charming places in Courmayeur from behind the wheel of a Maserati Ghibli. The alpine resort will host the Maserati Winter Lounge until March 2016, creating a calendar of exclusive events which put the spotlight on the many different facets of the location: glamour, gourmet, tradition and sport.
The photo shoot, achieved thanks to the operational synergy created with the Courmayeur Tourist Promotion Agency, and mini videos featuring an original musical score, celebrate the perfect marriage between the prestigious Alpine resort and the majestic cars of the historic House of the Trident. The project has already seen the creation of a second storytelling campaign, authored by Giulio Giacconi (@Tenebrogg), and will continue over the coming months with the involvement of other influencers throughout the entire period of the #MaseratiWinterTour 2015/2016.