O-One creates digital experiences in the world of big brands.
For us, multi-channel marketing is at the centre of the process of creating value: that is why we believe in the convergence of areas of expertise to achieve concrete results in innovation.
Since 1999 O-One is a part of Industree Communication Hub, one of the leading Italian owned integrated communications agencies.
Developing a digital communication project to reinterpret ‘La Galleria. Collezione e Archivio Storico’, the cultural project of BPER Banca, in a contemporary language. This is the new challenge of O-One
‘La Galleria. Collezione e Archivio Storico’ is the project of BPER Banca aiming at preserving, protecting and promoting the collection of the bank: it is way more than an exhibition space; it is a veritable cultural worksite, a dynamic space consecrated to the artistic promotion and to the story between BPER Banca and its territory since its foundation in1867.
The Italian leader in the household appliances sector has chosen O-One for the digital communication of the new 1950s-style toaster inspired by the design of the British flag.
Smeg, the Italian company known worldwide as the flagship of Made in Italy for the combination of technology and design of its products, launches on the international market the new two-slice toaster Union Jack of the 1950s Line and chooses O-One to take care of digital product communication. The strategic consultancy of O-One has declined the creation of the communication concept in an original storytelling, made up of 3 photo shoots in 3 different locations, to highlight the versatility of the product and to communicate the launch in an univocal and impactful way.
Curves International Inc, one the largest fitness franchising in the world, designed for women of all ages, sizes and fitness level, with more than 4,000 gyms worldwide in 80 countries, already present in Italy with about 40 clubs distributed throughout the territory, has commissioned O-One to define its digital strategy and managing the social profiles Facebook and Instagram.
From the United States to Italy, a new innovative and successful business model related to female fitness, famous for the 30-minute circuit that works every major muscle group with Strength Training, cardio and stretching: this is Curves, one of the largest fitness franchising in the world designed especially for women with more than 4,000 gyms worldwide in 80 countries, helping to empower over 10 million women through fitness. Curves has designated O-One with the assignment of strategic partner for digital communication.
O-One managed the launch of the new "CRIBIS.com X" management platform created by CRIBIS, part of the CRIF group, the first in continental Europe in the banking credit information sector.
CRIBIS, part of the CRIF group specialized in providing information and services to businesses for the management of commercial credit and business development, has chosen O-One to launch its latest product "CRIBIS.com X": a platform able to monitor and manage the credit of companies and professionals like never before.
ALMA, the International School of Italian Cuisine, has chosen O-One to create its new institutional website. The agency has been given the task of taking care of the new communication concept and the development of the portal, paying greater attention to the User Experience to improve and increase engagement with users.
ALMA, the most authoritative training center for Italian Cuisine and hospitality at an international level, has chosen O-One as its strategic partner to create the new institutional website.
The agency is officially collaborating with the Italian headquarters of the Japanese motorcycle manufacturer, to increase the awareness and competence of Italian dealers in the use of social media: the project will coordinate with the parent company to improve sales results.
Yamaha Motor Italia has commissioned O-One to create and develop a coordination strategy in the area of Social Media dedicated to dealers in Italy. Through this collaborative model we intend to align the social communication of the various dealers with that of the parent company, having available all the contents prepared internationally by Yamaha Italy and being able to count on an active consultancy support provided by O-One.
The Italian company, specialized in the long-term rental of vehicles and company fleets, has entrusted Industree Communication Hub and O-One with the creation of the new online platform www.sifa.it and the restyling of the SIFÀ APP.
SIFÀ (a BPER Banca company) launches the new online platform www.sifa.it, completely renewed in terms of graphics, content and navigation experience.
The photograph competition for teenagers dedicated to a precise moment of their everyday life: the journey to school, with the dedicated hashtag #VersoScuola has just ended. The contest was successful thanks to O-One.
The digital contest #VersoScuola has officially ended and prizes have been awarded by the judges. The creative contest, developed within the “Teen! Space” project (www.teenspace.it), began on March 12th on the BPER Banca portal dedicated to teenagers. A communication project created with the aim of promoting the talent for photography of young students, helping them to express their passions through a safe and effective use of the web and social networks. #VersoScuola was, specifically an initiative aimed at photography, with the aim of capturing a topical moment of everyday life of teenagers: the journey to school.
The company, world leader in the production of agricultural machinery, has entrusted O- One to promote the new model from the iconic SAME Frutteto CVT range on social media. The digital department of Industree Communication Hub, which has been managing the brand’s communication on Facebook since 2016, has been involved in creating videos, as well as developing campaign ideas for social advertising.
SAME, world leader in the production of agricultural machinery and part of the SDF Group (DEUTZ-FAHR, Lamborghini Trattori, Hürlimann and Grégoire), has chosen O-One (http://www.o-one.net/), to manage social media and videos of the new model.
The largest amusement park in Italy has begun a two-year collaboration with O-One to renewal the brand’s digital strategy.
Mirabilandia Parks, one of the leading entertainment companies worldwide, part of the Parques Reunidos group and Italy’s largest amusement park, has chosen O-One for a two-year collaboration to define and renew its strategic digital and social assets “Mirabilandia”, “Mirabeach” (created in 2018 off the back of “From the Caribbean to Mirabilandia!”) and “Ducati World” (which will open in 2019).
Designboom, the first and largest digital publication of architecture, design, art and technology, has dedicated an exclusive editorial to Lea Ceramiche. An unprecedented collaboration led by O-One.
Designboom meets Lea Ceramiche: the most followed online magazine in the world of architecture and design has dedicated an exclusive editorial to the Modenese ceramic company, part of Panariagroup Industrie Ceramiche S.p.a. The Slimtech Take Care collection and PAD, the new decoration designed by designer Patrick Norguet, are protagonists of the piece.
Telling the story of a key moment of daily life with just one picture. This is the theme of #VersoScuola, the first contest of “Teen! Space” (www.teenspace.it), a BPER Banca project curated by O-One, the digital unit of Industree Communication Hub, aimed at teenagers. The photo contest will be developed through the new Instagram @teenspaceofficial channel. The YouTube Teen!Space channel has also been launched.
“Teen!Space” (www.teenspace.it) – a BPER Banca project dedicated to the world of teenagers – launches the digital contest #VersoScuola.
The aim of the first photo contest is to encourage young people to cultivate and express their talent online, capturing a topical moment of their everyday life: the journey to school.
A jury composed of BPER Banca and Instagramers Italia will judge the photos, and will award major prizes: a trip for two people, the new instantaneous Socialmatic camera and special coupons to buy their own tools from “photographer addicted”.
Digital Experience Academy is the training area of Industree Communication Hub and O-One created to support companies in Digital Transformation, thanks to the development of new skills in the digital world.
Digital Experience Academy is featured on La Repubblica - Affari&Finanza. Luca Franzoso, CEO of Industree Communication Hub, talks about the new area, developed by the Group, dedicated to company training: the Digital Experience Academy, a tailor-made approach for the development of digital skills.
The new edition of the #LuxuryLiving project, the influencer marketing project curated by O-One for Cotto d’Este. Protagonist Gabriele Infranca aka @inanutshell and Managing Director of the magazine @collater.al
The peaks of the Dolomites, admired by the Skyway Montebianco and the sophisticated elegance of the Relais Nira Montana are the suggestive locations that hosted the second edition of #LuxuryLiving, the influencer marketing project curated by O-One for Cotto d’Este, the company from Sassuolo known for the excellence of its products, coatings and floors in porcelain stoneware of the highest quality.
Three fashion influencers to talk about the new collection of small Smeg appliances from the 50s, made by Dolce&Gabbana.
The design world makes a break into the fashion universe thanks to the collaboration of three Influencers, Alessandra Airò (@alessandraairo ), Elisa Bersani (@thegummysweet) and Elena Bonamico (@elenabonamico), to present products from the new “Sicily is my love”, created by Smeg in collaboration with Dolce&Gabbana.
The Digital Experience Academy stems from the Group's experience in developing digital projects for major national and international brands
It is proposed as a tool for companies and professionals to prepare themselves to face the new challenges of Digital Transformation, offering concrete solutions to hone digital skills and involve people, to make companies attractive for new emerging talents and achieve business objectives.
“The ongoing digital transformation must be perceived by companies as an opportunity, a strategic asset to open the doors to innovation, to be more responsive in the market and encourage the growth of people, teams and entire organizations ” – comments Luca Franzoso, CEO of Industree Communication Hub, and adds – “This is why we have decided to invest heavily in new disruptive projects, starting from the digital sector to support innovative marketing technologies, so that we can understand and predict the habits of users, thanks to new ways of interacting with people, machines and products”.
Sardaleasing has strengthened its membership in the BPER Group and has changed its name to BPER Leasing. In line with the new identity of the company and with a view to improving the user experience, the www.bperleasing.it website was launched by Industree Communication Hub and the O-One digital unit.
Sardaleasing has launched its new website www.bperleasing.it, showcasing the new face of the company founded by Banco di Sardegna in 1978.
The new identity, the result of a gradual process of a migration strategy of the brand part of BPER Leasing, represents an important growth opportunity for the company, thanks to the solidity of the BPER Group, its reference shareholder.
#LuxuryLiving is the new influencer marketing project curated by O-One for Cotto d'Este. The first episode of the story featured Fabrizio Oriani, Founder & Creative Director of GWD - @gentlemen_wear_daily.
A unique experience, characteristic of the luxury and elegance associated with everything made in Italy. This is the creative idea behind #LuxuryLiving, the new influencer marketing project curated by O-One for Cotto d'Este, the company from Sassuolo known for their excellent products, and top quality porcelain stoneware wall tiles and floors.
O-One has been managing the new influencer marketing and digital storytelling project from Panaria Ceramica. A social story dedicated to Christmas that included the collaboration between the historic brand from Sassuolo and the food bloggers Sorelle Passera.
Food bloggers and social networks, this is the combination chosen by Panaria Ceramica for the storytelling over the Christmas holidays. A project curated by the O-One team featuring two exceptional influencers, the Sorelle Passera, two Italian sisters united by their passion for cooking.
“Teen! Space” (www.teenspace.it) is the new project from BPER Banca created by O-One and aimed at teenagers to express their talent on social media and the web.
BPER Banca presents “Teen! Space”, a communication project dedicated to the world of teenagers that develops the concept of “talent”, to emerge and grow through the web.
Top Brands on Social Media: Maserati Italia has entered into the latest Blogmeter chart dedicated to the automotive sector. The Instagram profile managed by O-One is one of the top ranking for September.
Blogmeter, a leading company in social media intelligence, highly ranked Maserati Italia's Instagram profile managed by O-One for their excellent performance during the month of September. On the social network, the automotive company registered a total of 24.451 total interactions in a month: one of the best results in the automotive sector.
The Italian company, leader in the household appliances sector, is counting once again on social media to promote its Smeg 50's Style Breakfast set, that celebrates breakfast time. O-One has managed the communication concept of the contest, digital PR, the editorial plan and social media Adv strategy on Facebook and Instagram channels.
The new competition "Good Morning SMEG" was launched on Smeg's social media channels and on smeg50style.com, designed to promote the Smeg 50's Style's Breakfast Set. After registering on the site, users are invited to vote for the breakfast that best represents them out of the four to choose from. International, Light, Espresso and Traditional are #BuongiornoSMEG interpreted by four influencers, who take photos with their ideal breakfast, and their favourite Breakfast set from Smeg.
The future of advertising thanks to the most innovative technologies: Digital Advertising Remix for a new approach to the media planning.
O-One, digital division of Industree Communication Hub, launches its Digital Advertising Remix, a tailor-made advertising service that represents a genuine paradigm change in the field of media planning.
Panariagroup Industrie Ceramiche SpA, a leading company in the production and marketing of ceramic surfaces, has entrusted O-One with its social media strategy and the management of the digital PR of the Group's main brands: Lea Ceramiche, Cotto d'Este, Ceramica Panaria and Protect.
The collaboration that began in August 2016 between Panariagroup and O-One continues. The Group from the Fiorano Modenese area has entrusted its social media marketing and digital PR activities to O-One, who will manage all social aspects of the Group's leading brands: Lea Ceramiche, Cotto d'Este, Ceramica Panaria and the anti-bacterial products from Protect, carrying out a communication strategy that will be able to harmonize Panariagroup's values and the natural differences in the positioning of the various brands.
The collaboration between Déco, a dynamic and modern company that offers exclusive specialisation in the decking sector (applications in durable woods for outdoor use) and O-One begins.
The young company from Bergamo, which has constantly grown since its foundation in 2010 (+65% in the last year), becoming a point of reference in the sector thanks to exclusive specialisation in the decking sector (applications in durable woods for external use), has assigned to O-One the management of its social media profiles on Facebook, Instagram and Pinterest with the objective of communicating a new brand identity.
O-One has managed Unipol Banca’s new digital presence, with the objective of interpreting the company’s new commercial strategy in an organic and uniform way, providing for the convergence between the My Unipol Banca and Unipol Banca Brands.
Unipol Banca has chosen O-One, the digital unit of Industree Communication Hub, as a partner for the strategy and design of the company’s new presence online.
O-One recounts Maserati on the road with “Escape from the City”, the latest itinerant photographic project made for the House of the Trident.
The journey in Maserati cars, started in May 2016, continues. O-One is in the driving seat of the “Escape from the City” project. An exciting schedule, on and off the city, aimed at recounting the performances and renewed infotainment system of the new Maserati Ghibli and Quattroporte.
The collaboration between Erreà Sport and O-One gets under way: the Italian company specialised in the production of technical sports clothing, present in over 80 countries, has chosen O-One to recount the Erreà Sport and Erreà Republic brands on Facebook, Instagram, Twitter and YouTube.
Erreà Sport, the Italian company specialised in the production of technical sports clothing and operating in more than 80 countries worldwide, has chosen O-One for the management of the social media properties (Facebook, Twitter, Instagram and YouTube).
Lea Ceramiche, part of Panariagroup Industrie Ceramiche Spa, a major international ceramics group, has assigned to O-One the task of developing the strategy and management of its social media profiles on Facebook, Instagram, Twitter, YouTube and Pinterest.
The collaboration between Lea Ceramiche, part of Panariagroup Industrie Ceramiche Spa, a major international ceramics group, and O-One gets under way.
The Italian company, leader in the domestic appliances sector, intends to use the social media to promote the Smeg 50s Style range and a lifestyle oriented towards health and wellbeing.
O-One has been responsible for the communication concept for the contest, the editorial plan and the social media adv on the Facebook and Instagram channels.
The new “Condividi il tuo #MomentoBenessere” (Share your #WellbeingMoment) contest conceived to launch the new juice extractor from the Smeg 50s Style line and to promote a healthier lifestyle features on Smeg’s social media channels and on the smeg50style.com website.
The collaboration between Natuzzi and O-One to recount the furnishing brand online gets under way.
O-One has been awarded the tender called by Natuzzi and has been assigned the management of the digital PR and social media properties (Facebook, Twitter and Instagram) of Natuzzi Italia and Divani&Divani.
In the context of the rapid development of e-commerce in Italy, O-One presents Omnicommerce to the business world, a new strategic approach based on the synergic use of all the means of communication available to the brand to promote online purchases.
It is a multi-channel business concept: the purchase process follows a complex network of touchpoints (moments of contact between the company and the potential buyer) that must be overseen by the brand in order to be always close to the user, before, during and after the purchase.
O-One goes on a journey together with leading international instagramers in a Maserati for an itinerant social storytelling on the Facebook and Instagram channels.
With “Eastagram” storytelling is on the road. The marketing influencer project carried out for the Facebook and Instagram channels is the latest chapter of the numerous social media coordination activities in the Eastern European markets that the House of the Trident assigned to O-One in 2015.
O-One’s experience spanning more than ten years has been rewarded, with the company being awarded the tender called by the SDF Group for the management of the Facebook Communication Strategy of the SAME, Deutz-Fahr and Lamborghini Trattori brands.
O-One now has the task of defining the editorial strategy, developing the contents and implementing Facebook advertising campaigns for the three multi-national brands, producers at a global level of tractors, harvesting machines, diesel motors and agricultural machines.
Another year characterised by the synergy between O-One and Kartell to recount the 2016 edition of the Salone del Mobile di Milano in real time.
The partnership between Kartell and O-One has been in force since 2010: again this year the agency team is taking part in the 2016 edition of the Salone del Mobile di Milano alongside the leader company in the design sector, taking care of its communication in real time throughout the Design Week.
The beautiful setting of the Maserati Winter Lounge in Courmayeur hosted the musical event Jazzhibition, organised by O-One as part of the Maserati Winter Tour 2016.
Excitement, fun and a winning fusion of jazz vibrations and electronic beats, "Jazzhibition: Variations on Jazz by Casa Bertallot" was a refined musical appointment organised by O-One as part of the cycle of events for the Maserati Winter Tour 2016, which took place in the Maserati Winter Lounge, the elegant lounge of the House of the Trident on the central Via Roma in Courmayeur.
The company is launching Facebook, Instagram and Pinterest profiles for its 50s Style line
Smeg 50s Style, the line of products in lively colours and with retro designs, lands on social media and chooses O-One as its consultant for social and PR strategy.
Maserati Italy launches its new partnership with the City of Courmayeur on Instagram, a preview of the #MaseratiWinterTour 2015/2016
The House of the Trident has chosen Instagram to showcase the partnership between Maserati and Courmayeur, two icons of style and Made in Italy luxury.
The Italian branch of the worldwide manufacturer of medical devices and solutions for breastfeeding launches a new app available for the Italian market
More than fifty years of experience in breastfeeding and promoting the health of mothers and their children: from this prestigious legacy, Medela, a leading international manufacturer of medical devices and solutions for breastfeeding headquartered in Switzerland with subsidiaries throughout Europe, launches the app MyMedela.
CasaMaserati - an exclusive location with exceptional music
Glamour and great music: these are the main ingredients of #MaseratiBeat, the new branded entertainment format launched at CasaMaserati, in the heart of Milan.
A majestic fleet of twenty-one boats captured by O-One on an original video format.
Ferretti Group, lworld leader in the design, construction and sale of motor yachts and pleasure vessels, with a unique portfolio of prestigious and exclusive brands such as Ferretti Yachts, Pershing, Itama, Riva Mochi Craft, CRN and Custom Line, presented a prestigious fleet of twenty-one boats at Cannes Yachting Festival, six of which were brand new.
Live storytelling for the debut of the new Giulia Quadrifoglio
Alfa Romeo celebrated its 105th anniversary during the Frankfurt Motor Show with the debut of the new Giulia Quadrifoglio, the latest star from the House of the Snake that perfectly balances tradition, speed and beauty.
O-One alongside the film production house Lumiere&Co create a docufilm about the citizens of Milan.
A fresco of Milan in all its fullness as seen through the contributions of its citizens, following the example of the great Ermanno Olmi’s “Milano ‘83”. This is the aim of the #FilmaMi project by Lumiere&Co.
CRIF, European leader in banking credit information, has launched an application for tablets to support the sale of financial products.
An application for tablets to assist in the sale of credit products, allowing agents to make smarter judgements about the terms and conditions of loans, presenting and validating them to their customers in real time.
A new service that capitalises on the opportunities of social advertising to create significant new leads for companies. The aim is to turn the user into an actual customer.
The social lead generation program includes multiple services: social advertising strategy, editorial campaign management, planning, reporting and result evaluation, all with the aim of capitalising on companies’ investments on major social platforms (Facebook and Twitter), turning the user into an actual customer.
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