Cotto D’Este
January 23, 2018

Gentlemen Wear Daily for #LuxuryLiving. The influencer project managed by O-One for Cotto D'Este

#LuxuryLiving is the new influencer marketing project curated by O-One for Cotto d'Este. The first episode of the story featured Fabrizio Oriani, Founder & Creative Director of GWD - @gentlemen_wear_daily.

A unique experience, characteristic of the luxury and elegance associated with everything made in Italy. This is the creative idea behind #LuxuryLiving, the new influencer marketing project curated by O-One for Cotto d'Este, the company from Sassuolo known for their excellent products, and top quality porcelain stoneware wall tiles and floors.

Developed through storytelling divided into different episodes, #LuxuryLiving has combined many different aspects. International influencers have been invited to experience total relaxation in prestigious locations - with recognisable Cotto d’Este products - to create an exclusive and engaging social story.

O-One followed the concept design, the selection of influencers in the travel & lifestyle sector and realtime storytelling on the brand's social channels, with the aim of strengthening its visibility and reaching new users.

The first episode of the project took place inside Relais San Lorenzo, where Cotto d'Este customized the interiors dedicated to relaxation. The influencer Fabrizio Oriani, Founder & Creative Director of GWD, created real travel diary, and an immersive photo report that he shared through on the @gentlemen_wear_daily page and the blog www.gentlemensweardaily.com.

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