O-One recounts Maserati on the road with “Escape from the City”, the latest itinerant photographic project made for the House of the Trident.
The journey in Maserati cars, started in May 2016, continues. O-One is in the driving seat of the “Escape from the City” project. An exciting schedule, on and off the city, aimed at recounting the performances and renewed infotainment system of the new Maserati Ghibli and Quattroporte.
Two routes have been decided for this exciting influencer marketing project: the first trip took the Maserati Ghibli from Bologna to Verona, through the most iconic streets of the two cities and then along country roads and unusual landscapes, in the search for an ideal setting in which to match the colours of autumn with the elegance of the new Maserati Ghibli.
The second itinerary will be the discovery of Turin and Milan and the exciting adjacent suburban routes in which to immortalise the elegance and performance of the Quattroporte model.
The narrative of the journey has been assigned to the instagramers Giampiero Riva and Cinzia Gabriele for a storytelling completely on the road. The photos taken will be shared on Maserati Italia’s social media Instagram and Facebook facilities and on the influencers’ personal channels.