The collaboration between Erreà Sport and O-One gets under way: the Italian company specialised in the production of technical sports clothing, present in over 80 countries, has chosen O-One to recount the Erreà Sport and Erreà Republic brands on Facebook, Instagram, Twitter and YouTube.
Erreà Sport, the Italian company specialised in the production of technical sports clothing and operating in more than 80 countries worldwide, has chosen O-One for the management of the social media properties (Facebook, Twitter, Instagram and YouTube).
The company is present on the social media channels with the “Erreà Sport” brand, dedicated to shoes and accessories for sports and leisure and with the “Erreà Republic” line, a collection of casual, versatile and dynamic clothes that is characterised by the use of extremely high quality technical materials.
O-One’s task for both brands will be to define the editorial strategy and to develop contents related to the products, the initiatives and teams that Erreà Sport sponsors, besides providing strategic support to social media advertising.
The collaboration started with the launch of www.errea.com for online sales: the agency developed ad hoc creativity and new social adv formats to reinforce awareness of the new Erreà Sport online store.