Digital Experience Academy
January 25, 2018

Digital Experience Academy, the new digital training project managed by Industree Communication Hub and O-One

The Digital Experience Academy stems from the Group's experience in developing digital projects for major national and international brands
It is proposed as a tool for companies and professionals to prepare themselves to face the new challenges of Digital Transformation, offering concrete solutions to hone digital skills and involve people, to make companies attractive for new emerging talents and achieve business objectives.

“The ongoing digital transformation must be perceived by companies as an opportunity, a strategic asset to open the doors to innovation, to be more responsive in the market and encourage the growth of people, teams and entire organizations ” – comments Luca Franzoso, CEO of Industree Communication Hub, and adds – “This is why we have decided to invest heavily in new disruptive projects, starting from the digital sector to support innovative marketing technologies, so that we can understand and predict the habits of users, thanks to new ways of interacting with people, machines and products”.

This is where the Digital Experience Academy project comes in, aimed at companies and professionals to transmit digital skills involving employees, to make companies attractive to new talents and achieve their business goals.
The Academy ( is made up of a team of professionals with decades of experience in the field of digital communication, and proposes a range of concrete and tailor-made itineraries based on shared objectives. Training plans that are developed through practical exercises, the sharing of real cases and analysis of successful results.

Among the various courses, the Social Media for Human Resources course aims to provide the tools to involve employees in the implementation of a successful corporate social strategy.
The Social Media course for Employer Branding conveys the skills to be able plan a strategy to attract new talents through recruitment on social and job networks, encouraging the processes of engagement and ambassadorship.

The Digital Experience Academy” – explains Franzoso – “was created to accompany organizations in the world of 4.0. Businesses will have to spend more and more time on training, because what is happening is an epochal change, which we cannot ignore if we want to pursue sustainable growth. To meet the challenges of the future, knowledge and application are fundamental”.