Curves International Inc, one the largest fitness franchising in the world, designed for women of all ages, sizes and fitness level, with more than 4,000 gyms worldwide in 80 countries, already present in Italy with about 40 clubs distributed throughout the territory, has commissioned O-One to define its digital strategy and managing the social profiles Facebook and Instagram.
From the United States to Italy, a new innovative and successful business model related to female fitness, famous for the 30-minute circuit that works every major muscle group with Strength Training, cardio and stretching: this is Curves, one of the largest fitness franchising in the world designed especially for women with more than 4,000 gyms worldwide in 80 countries, helping to empower over 10 million women through fitness. Curves has designated O-One with the assignment of strategic partner for digital communication.
O-One will manage for Curves an all-female digital communication project: the main objective is to help expanding Curves brand in Italy and grow the Curves community in the Italian market.
The goals within the collaboration and following plan strategy are the lead generation (B2B and B2C) and to increase the member retention and the brand awareness.
O-One will develop for Curves a communication strategy based on an integrated digital communication plan for the Italian market. Among the main activities, the digital strategy covers the SEO analysis, the creation of articles for the national blog, content design and management of the Facebook and Instagram social channels and the implementation of a strategic digital advertising plan, focused on a consumer target but also towards the B2B segment.
Curves was designed to be different to any other fitness center or gym. Established over 25 years ago, Curves is a proven business model designed especially for women, offering a supportive, welcoming and a safe service environment to help members achieve their goals. There are now almost 300 clubs across Europe serving thousands of women with innovative fitness and weight loss solutions.