«Teen!Space» is the BPER Banca project aimed at teenagers to allow them to express their talent online. O-One has developed its visual identity, concept and design, creating the personalized website www.teenspace.it and the entire social marketing strategy.
Bringing teenagers closer to the BPER Banca world, capturing their attention through up-to-date and original themes. This is where the digital project to guide young people to cultivate their creative talents and to move on the web effectively and safely comes in.
Developing a 360° online communication strategy: from creating the website to opening official social media channels. Some of the strategic actions also include producing profiled editorial content, designing digital contests and starting up collaborations with influencers.
A virtual space where they can cultivate their passions online, that is able to create a direct dialogue between BPER Banca and teenagers, exploring four main artistic disciplines: Video, Photography, Music and Writing.
The concept created plays with the most creative soul of the project: the colors and icons of the logo identify the four artistic disciplines of Teen! Space, coordinating the identity of the website and directing the visual content on social media.
Instagram – the social network most used by young people under 18 – is the main social channel of the project (@teenspaceofficial), where the target audience is, followed by the Youtube channel Teen!Space which has been created and designed as an archive of video tutorials, interviews and advices from the main influencers.
To reinforce its visibility and awareness, there will also be a digital contest as part of the project. O-One took care of the launch of the Fotografia #VersoScuola competition, designed to invite people to express their photographic talent, and joined BPER Banca in the online publication of the “Teen! Writing Award” born from the collaboration between the bank and the Premio Strega Giovani 2018.
There will also be scouting aimed at tracking down influencers and professional experts who can enrich the Teen! Space digital storytelling with exclusive content and educational testimonies.
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