PanariaGroup

An integrated social and digital project for the world leading ceramics group

SERVICES

  • Creativity and Design
  • UX Design
  • Development
  • Brand Identity Study
  • Social Media Strategy & Management
  • Social Monitoring & Reporting
  • Digital Storytelling
  • Content Marketing
  • Digital Marketing

Panariagroup has chosen O-One to strengthen its corporate identity on its digital sphere. Phase one: creating a new website, born from an integrated online and offline communication project developed with Industree Communication Hub. As well as creating the website, the institutional identity of the group was consolidated using an efficient social strategy, in line with the content of the new Company Profile and the tools for every channel.

CHALLENGE

Reinforcing the brand image of the Group, world leading ceramics group, developing a new website and implementing a new social presence in terms of highlighting brand values and sharing international results.

STRATEGY

Planning, design and development of a very personalised digital platform for the Group, that can capture the attention of its stakeholders. From the website to the social sphere, the aim was to tell the story, values, and performance of Panariagroup, also through targeted editorial content and realtime storytelling.

RESULTS

A 360° integrated communication project: a new online website and social media coordinated to tell the story and the commitment of the group.

Realtime Storytelling

The digital team works with Panariagroup during events and important communication stages throughout the year. Through live storytelling, the brand directly reinforces its relationship with its users.

Presentation of Sustainability Report

Sustainability evaluation 2016 represented an important moment for the company, where it had the chance to talk about its achievements in environmental sustainability. O-One covered the event though live social coverage, shoots and video-interviews.

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