MIRABILANDIA

The renewal of the digital strategy of Italy’s largest amusement park

SERVICES

  • Digital Marketing
  • Social Media Strategy & Management
  • Social Advertising
  • Content Marketing
  • Editorial Strategy

Mirabilandia Parks, one of the leading entertainment companies worldwide, part of the Parques Reunidos group and Italy’s largest amusement park, has chosen O-One for a two-year collaboration to define and renew its strategic digital and social assetsMirabilandia”, “Mirabeach” (novità 2018 dal claim “I Caraibi a Mirabilandia!”) and “Ducati World” (which will open in 2019).

CHALLENGE

The renewal of the digital strategy taken on by O-One will be a challenge and will involve: a re-think of the classic theme of entertainment, through a more authentic and emotional experience of Mirabilandia Parks.

STRATEGY

An integrated digital native approach guides the applied strategy: as well as the supervision of content and production of editorial content, O-One will manage the social media advertising plan. Planning, setup and management of ADV social campaigns - highly profiled for demographics, geolocation and user interest - are essential for the development and support of original and innovative storytelling.

RESULTS

A digital communication project capable of renewing the strategic assets of Mirabilandia parks to reach a wide target that embraces families, teenagers and young adults.

CONTENT & SOCIAL MEDIA

O-One will supervise the production of editorial content for the brand, suggesting innovative tools and original content, ideal for communication on Mirabilandia's social channels.

SOCIAL ADVERTISING

An advertising strategy aimed at reaching an international audience, but a highly profiled target: user interests and behaviour, geolocation and demographics will all guide the planning and management of ADV campaigns on the social media channels of the largest amusement park in Italy.

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