Lea Ceramiche

The digital communication project for to the launch of the new Concreto collection by Fabio Novembre

SERVICES

  • Social Advertising
  • Digital Marketing
  • Social Media Strategy & Management
  • Digital & Event Storytelling
  • Content Marketing
  • Videomaking

Since 2016 O-One has been supporting Lea Ceramiche in the strategic management of its social media channels and more recently in the digital communication aspect of the brand’s new "Concreto" project, a brand new collection created in collaboration with the international designer Fabio Novembre and presented in the Showroom spaces of Via Durini during the Fuorisalone 2018.

CHALLENGE

O-One faced the challenge of supporting Lea Ceramiche in the various communication phases linked to the Concreto project, from teasing to the official launch during Milan Design Week 2018. Objective: to present the new product from different points of view, highlighting the company's innovative side, its affinity with the world of design and the originality of the project itself, a ceramics collection with a distinct stylistic aesthetic thanks to the brand’s collaboration with Fabio Novembre.

STRATEGY

A creative and strategic storytelling project was developed around the collaboration between Lea Ceramiche and Fabio Novembre, presenting the concept, the birth and the launch of the product. Main aspects: video interviews, editorial content and graphics specifically designed for social media purposes, and live photo coverage during the Concrete event at the 2018 Fuorisalone.

RESULTS

A social media communication project based on the principles of Lea Ceramiche: from the teasing to the unveiling phase, the Concreto collection was narrated in an original, distinctive and recognizable tone of voice, keeping in line with the brand's visual identity and maintaining a dialogue with the official channels of the designer Fabio Novembre.

SHOOTING & INTERVIEW

The company spaces were the ideal setting for the backstage shooting and the video interview with the designer Fabio Novembre, material edited by O-One and created to narrate the new ceramic project on the brand's communication channels, including mini videos for social media, sound quotes and a gallery of official images.

STORYTELLING OF THE EVENT

O-One joined Lea Ceramiche during the official presentation event of Concreto, during the Fuorisalone 2018. A live and photographic story that can be seen on the main social media channels Facebook, Instagram and Twitter.

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