Erreà, an Italian company specializing in the production of sports apparel that distributes in over 80 countries, has chosen O-One to tell Erreà Sport and Erreà Republic brands' story on Facebook, Instagram and Twitter.
To create a B2C line of communication that enhances brand awareness and guides sport lovers on social media to Erreà Sport's new online store.
Enhancing and integrating social media channels as the main tool for online sales - the strategy developed for Erreà focuses on publishing editorial content and managing social advertising campaigns that deliver brand values, products, and communicate Erreà's know-how.
The strategic use of social tools to increase visits and an editorial strategy devoted to celebrating passion for sport has enhanced Erreà's social presence and increased views on the brand's website.
Through a strategy designed to create engagement and drive to site, continuously producing visual graphics and animations, the brand's Facebook, Instagram and Twitter profiles tell the story of an important and historic sportswear brand and celebrate the products from Erreà Sport, 3D Wear And Republic lines. Clothing, shoes, accessories and underwear for both sports and leisure, characterized by the highest quality technical materials.
Alongside the editorial activity, O-one creates and carries out advertising campaigns on social channels, realizing ad-hoc strategies and content that can generate traffic to the e-commerce brand www.errea.com www.errea.com.
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