Teen!Space
March 14, 2018

BPER Banca launches “#VersoScuola”, the first photographic contest on Instagram of the “Teen! Space” project.
O-One responsible for the concept, development and visual identity.

Telling the story of a key moment of daily life with just one picture. This is the theme of #VersoScuola, the first contest of “Teen! Space” (www.teenspace.it), a BPER Banca project curated by O-One, the digital unit of Industree Communication Hub, aimed at teenagers. The photo contest will be developed through the new Instagram @teenspaceofficial channel. The YouTube Teen!Space channel has also been launched.

“Teen!Space” (www.teenspace.it) – a BPER Banca project dedicated to the world of teenagers – launches the digital contest #VersoScuola.
The aim of the first photo contest is to encourage young people to cultivate and express their talent online, capturing a topical moment of their everyday life: the journey to school.
A jury composed of BPER Banca and Instagramers Italia will judge the photos, and will award major prizes: a trip for two people, the new instantaneous Socialmatic camera and special coupons to buy their own tools from “photographer addicted”.

To increase the visibility of the digital contest, and to intercept the relevant audience and build a solid network around the “Teen! Space” project, the new Instagram profile @teenspaceofficial, was launched, chosen as the main channel within the social communication strategy.
There will be exclusive and original editorial content on the Instagram channel, created in collaboration with special contributors, chosen among experienced professionals and young influencers close to the world of teenagers.

As well as the Instagram profile, the Youtube channel Teen! Space, was also launched, a virtual archive of unpublished interviews and video tutorials, aimed at enriching social storytelling by creating a direct dialogue with the public.

O-One, the digital unit of Industree Communication Hub, already works alongside BPER Banca in creating and managing the “Teen! Space”, also curated the #VersoScuola contest. The agency’s signature includes concept and design, the development of social media marketing and the advertising strategy on Instagram and Youtube channels, as well as producing editorial content and activating influencer collaborations.

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