Digital Advertising Remix is an innovative approach to media planning which reshapes traditional and innovative advertising elements. The latter are proposed in a new mix that takes advantage of ground-breaking technologies, in particular programmatic advertising.
Every budget is valuable. For this reason, we allocate it on digital media following a tailor-made approach. Such inclination to shape our service on the client’s needs comes from our identity as a consultancy agency rather than as a media centre.
In this way, we are able to attain ambitious goals consistently with our customers’ expectations.
In an advertising perspective which is more and more focused on users’ web surfing behaviours, creativity cannot be detached from media planning, which follows the user all along his customer journey, online and offline as well.
Thus, we speak more properly of storytelling: because telling a story is the most effective way to engage the user and to turn him into a customer.
Advertising campaigns are monitored in real time, based on a fast anf smart reporting approach.
Thanks to KPIs’ plans which are entirely set and integrated, we are able to get information in a faster and smarter way and to rapidly intervene. Therefore, we maximise the efficacy and the return of every advertising campaign.
To support the launch of the new Harmony Club portal and acquire new contacts
Activation of Facebook campaigns to inform users about the launch of the new brand’s community and obtain potential customers through the collection of contacts and the registration to the Harmony Club
Mobile Lead Ads campaign in order to obtain Facebook contacts
To enhance the brand’s awareness and generate traffic to the new e-commerce website
Activation of campaigns aimed at engaging users with reference to the contents of Erreà Sport and Erreà Republic brands and convey traffic toward the new e-commerce website
Social Advertising campaigns on Facebook and Instagram, with monitoring of the conversions through pixel activation
To promote the contest #MomentoBenessere activated for the launch of the new juice extractor
Social campaigns activation, aimed at engaging users and increasing participation to the contest
Social Advertising campaigns on Facebook and Instagram, using Carousel Ads in order to direct users toward the brand’s website
To provide support during events and communication opportunities such as the Salone del Mobile in Milan
Activation of social campaigns on Facebook, Instagram and Twitter by ensuring the visibility of the brand and its contents during the event
Lead generation concerning potential customers interested in long-term car rental. The campaign has been made through landing pages specifically designed for collection of contacts on mobile devices
Launch of a SEM campaign on Google Adwords based on strategic keywords
To stimulate awareness and traffic about the reward program "Garanzia Cristalli" and support the research of specialised workshops in Italy
Activation of Programmatic Advertising and social campaigns on Facebook and Instagram
Promotion of the "MyGlass ti premia" contest, aimed at Lead Generation
Activation of a Display campaign in Programmatic Advertising and social campaigns on Facebook and Instagram
To support the launch of the reward program «Garanzia Cristalli», using MyGlass’s campaign banners to reach those users who have made a search about windscreen reparation
Activation of Programmatic Advertising campaigns starting from strategic keywords
Search Retargeting campaigns using Programmatic Advertising
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