CHALLENGE

SMEG has chosen us to launch the SMEG 50s Style line (FAB28 refrigerator and small appliances) in the social world, organizing an editorial and advertising strategy on the new brand platforms.

STRATEGY

We have developed engaging storytelling that expresses the iconic character and values of the brand, identifying the most suitable social tools to celebrate the uniqueness of the 50s line. We managed the opening of social media, the creation of editorial formats, providing ongoing strategic consulting and developing special projects dedicated to the launch of new products.

CONTEST #MOMENTOBENESSERE

The first digital contest developed for SMEG 50’S STYLE was developed involving 6 digital influencers specializing in food, lifestyle and fitness. The goal was to generate leads and create online buzz around the launch of the new juice extractor line.

CONTEST #BUONGIORNOSMEG

For the promotion of the "Breakfast-set" of the SMEG 50's Style line, we created the social contest #BUONGIORNOSMEG: from the concept to the dedicated landing, from the development of coordinated creativity to the involvement of four influencers, called to promote the "Smeg breakfast" by producing original and exclusive photographic content.