Natuzzi

International social strategy for the world leading brand in design and furnishings

Social Adv
Digital Marketing
Social Media Strategy & Management
Marketing
Social Monitoring & Reporting

Influencer Marketing
Digital Storytelling
Content Marketing
Digital PR

CHALLENGE

Natuzzi has chosen us to structure and enhance its presence in the media and digital channels, with the aim of strengthening its online image and expanding the visibility of the brand.

STRATEGY

We have developed a digital strategy customized for different social properties: from the creation of editorial content, to social advertising campaigns, as well as digital PR. The aim was to talk about the values ​​of the brand and its primary source of inspiration, Puglia.

EVENT STORYTELLING

We managed with the creation of content and the development of live storytelling for the main events that involved the brand as a protagonist, in Italy and abroad: from the Salone del Mobile to the ICFF design fair in New York to the Miami Design District. For each event we created a customized narrative layer that involved all channels and exploited the tools of social platforms.

RESULTS

The various activities carried out over the years have contributed to reinforcing the presence of the brand on social media, strengthening follower-base and user interactions. During the 2016 Salone, the first event followed for the brand, Natuzzi returned to the "top 3" brands that stood out in terms of unique impressions, according to Blogmeter statistics.