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SALONE DEL MOBILE 2017
Watch the video made for the Natuzzi event at the Milan Design Week
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NEW ICONS FOR NEW YORK
O-One Le animazioni creative hanno personalizzato la comunicazione dell'evento Natuzzi durante la fiera di design ICFF
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LONDON DESIGN FESTIVAL
Patterns and graphic styles: the upholstery of the Re-Vive armchair comes to life in the video edited by O-One at the London fair
CHALLENGE
Natuzzi has chosen us to structure and enhance its presence in the media and digital channels, with the aim of strengthening its online image and expanding the visibility of the brand.
STRATEGY
We have developed a digital strategy customized for different social properties: from the creation of editorial content, to social advertising campaigns, as well as digital PR. The aim was to talk about the values of the brand and its primary source of inspiration, Puglia.
EVENT STORYTELLING
We managed with the creation of content and the development of live storytelling for the main events that involved the brand as a protagonist, in Italy and abroad: from the Salone del Mobile to the ICFF design fair in New York to the Miami Design District. For each event we created a customized narrative layer that involved all channels and exploited the tools of social platforms.
RESULTS
The various activities carried out over the years have contributed to reinforcing the presence of the brand on social media, strengthening follower-base and user interactions. During the 2016 Salone, the first event followed for the brand, Natuzzi returned to the "top 3" brands that stood out in terms of unique impressions, according to Blogmeter statistics.
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