Communicate the "change management" project that LFoundry, an international excellence in hi-tech company, had to face following its acquisition by the Asian giant SMIC, a top global player in the semiconductor industry. The beginning of this new phase of the company's life made necessary a strategic intervention to present the new corporate identity on digital channels.
Online reputation analysis on key markets for a strategic vision of the digital scenario to be provided to various stakeholders.
Design and development of a new site to communicate the renewed positioning and its content.
Set up a CMS that would allow not only to manage all the content but also the flow of the career area towards the various internal interlocutors.
The construction of the new presidium www.lfoundry.com contributed to strengthen the communication of the new positioning of the company. Among the most important results: the increase in traffic to the site and the rationalization of career flows for the optimization of the HR area.