To strengthen Kartel's social presence through the promotion and sharing of its corporate values, all the while reinforcing the brand’s digital relationships.
Content production and social media relations management are supported by a structured Digital PR activity, defined and managed together with the Kartell press office. The activity aims to establish a lifelong relationship with online influencers.
The digital team guided Kartell in the official events and during the key moments of corporate communication. Among all, the Salone Internazionale del Mobile in Milan was the true cornerstone of the whole promotion strategy of the Kartell brand, upon which an ad hoc communication project and adv social strategy were structured.
Among the interior and lighting design brands featured in digital media, Kartell is an industry leader with a strong and recognizable presence on the social networks. These not only become spaces to promote the brand’s corporate values, but also places to start conversations about its products with their users.