CHALLENGE

To strengthen Kartel's social presence through the promotion and sharing of its corporate values, all the while reinforcing the brand’s digital relationships.

STRATEGY

Projection of a digital strategy customised for different social properties: online and offline activities aimed at promoting the Kartell brand are defined through continuously updated benchmark analysis. From the creation of editorial content sections to the construction of social advertising campaigns and Digital PR activities, the aim is to maintain the perceived value of the brand at an optimum level.

DIGITAL PR

Content production and social media relations management are supported by a structured Digital PR activity, defined and managed together with the Kartell press office. The activity aims to establish a lifelong relationship with online influencers.

REALTIME STORYTELLING

The digital team guided Kartell in the official events and during the key moments of corporate communication. Among all, the Salone Internazionale del Mobile in Milan was the true cornerstone of the whole promotion strategy of the Kartell brand, upon which an ad hoc communication project and adv social strategy were structured.

SOCIAL CONTEST: LOUIS GHOST & ME

A Social contest designed to work with the tenth birthday celebration of the most regal chair of the Kartell brand: Louis Ghost.

RESULTS

Among the interior and lighting design brands featured in digital media, Kartell is an industry leader with a strong and recognizable presence on the social networks. These not only become spaces to promote the brand’s corporate values, but also places to start conversations about its products with their users.