BPER BANCA GALLERIA

Art becomes Social: the digital project of "La Galleria. Collezione e Archivio Storico" by BPER Banca

SOCIAL MEDIA & DIGITAL STRATEGY
WEB & DESIGN DEVELOPMENT

VIDEO STORYTELLING

CHALLENGE

Create the online presence of "La Galleria. Collezione e Archivio Storico" of BPER Banca to illustrate the project in all its components, while also giving life to its identity and highlighting the companies role in corporate social responsibility. 

STRATEGY

From the design of the corporate website lagalleriabper.it to the construction of the social strategy for the @lagalleriabper Instagram: a 360° digital storytelling, developed to display the bank's artistic and cultural heritage through a simple and contemporary language. 

RESULTS

The strategy implemented, including the creation of personalized content and constant advertising. These tactics have strengthened the visibility of the project, involving an increasingly wide range of users over time. Throughout the month of January and June 2020, thanks to the advertising campaigns on the Instagram channel 800, 000 users were reached. 


VIDEO PROJECT

To enhance the online presence of "La Galleria. Collezione e Archivio Storico", BPER Banca has entrusted O-One with the creation of a video, a storytelling project with the aim of making more accessible, even at a distance, its art collection and ensuring maximum notoriety to the company museum. A series of interviews were held with the directors and curators of the bank’s cultural project: from the exhibition video tour "Van Biesbroeck. L’anima delle cose" to the recap videos dedicated to the main pieces of art. Digital content was shared on the Gallery’s social media outlets and on BPER Banca’s Facebook and Youtube channels.