Ferretti Group

Video unveiling and digital storytelling for the launch of 6 new Ferretti Group yachts.

Social Media Strategy
Digital Storytelling

Social Media Management
Video Art

CHALLENGE

Actions aimed at preparing the launching and the social presentation of the new products of Ferretti Group, the world leader in the design, construction, and marketing of motor yachts and pleasure crafts.

STRATEGY

Defining an effective and captivating digital storytelling campaign to share on the brand's social platforms conveyed in immersive and emotional videos, dedicated to the new vessels, Ferretti Yachts 700, Ferretti Yachts 550, Riva 76 ’Perseus and Custom Line 108’ products.

VIDEO PILLS

A series of 15" video capsules were made for the social launch of new luxury products and for the official presentation of the yachts during the world premiere at the Cannes Yachting Festival.