Euler Hermes

An effective content strategy for the first commercial credit insurance company in Italy, a member of the Allianz group

CONTENT STRATEGY

CONTENT PRODUCTION

 

Challenge

Building a content strategy able to communicate effectively through a more accessible and engaging language, to the target of small and medium-sized enterprises, offering itself as a reference point for their growth.

Strategy

Development of an editorial line with contents that allow small and medium-sized entrepreneurs to stay up to date on current trends to develop their business in a sustainable and safe way.

Results

In the first months of activity, the EH Community, the information hub of Euler Hermes, was strengthened, thanks to profiled content, prepared by a team of professionals in the finance sector, attentive to the evolution of the socio-economic context in which the company is located. operate.