Cotto d'Este

“The beauty of ceramics''. This is the concept expressed through a social strategy rolled out on the various Cotto d’Este channels.

SOCIAL MEDIA STRATEGY & MANAGEMENT
DIGITAL ADVERTISING

DIGITAL PR & INFLUENCER
WEBINAR

 

CHALLENGE

Enhancing the theme of luxury and ‘’Beauty of ceramics’’, the innovative approach and the brand’s vocation to architecture through digital and social channels.

STRATEGY

Definition of a social media and advertising strategy able to strengthen the online presence of the brand, creating highly personalized and distinctive industry content, aimed at interpreting and enhancing the values, products, events and collaborations of Cotto d'Este.

WEBINAR KERLITALKS

Design, communication, and direction of the series of Kerlitalks webinars, organized together with the brand to train its business partners on the use of ceramic products. In addition to the technical realization of the webinar, we developed a social communication plan and the visual identity of the project.

DIGITAL PR & INFLUENCER

Design and definition of the concept "Luxury LiviNG" for the first Digital PR project of the brand and that has provided the involvement of two influencers (Fabrizio Oriano and Gabriele Infranca). Invited to tell and live a unique experience within the architectural references of Cotto D’Este. 

RESULTS

From social media storytelling to the creation of highly profiled adv campaigns and live coverage of events and special initiatives: the many activities developed over time have allowed us to increase the follower-base of our Facebook, Instagram, and Linkedin reaching an audience potentially interesting in the brand’s products (architects, designers, professionals, retailers)

  • + 40% basic followers in the last 12 months on instagram
  • New Linkedin channel management with over 3,000 interactions in the first year.