CHALLENGE

Bricocenter, the largest chain of DIY stores in Italy, part of the Adeo Group, has asked us to create a purchasing method that facilitates the consumer, always maintaining customer loyalty towards the point of sale.

STRATEGY

After completing the redesign of the corporate website, we implemented the Bricocenter 2015 seasonal catalogs, integrating the new online booking flow "Pick and Pay in Store", in order to allow users to purchase the products chosen in the online catalog and then collect them directly at the nearest sales point.

A new online shopping method that shortens purchase time without allowing the personalized relationship between customer and store staff to suffer, which has always been a focal point of the brand's philosophy.

REDESIGN CORPORATE WEB SITE

The assignment follows the recent redesign to an adaptive version of the Bricocenter corporate site, again by O-One, which allowed all users to access it even on the move. On bricocenter.it, thanks to an interactive map, the users can choose the closest of the 78 existing sales points, accessing the section dedicated to each individual city, where they can find useful information on contacts, extraordinary openings and promotions in the selected store. Bricocenter’s philosophy was brought to fruition, which has always had human and geographical proximity to the customer at heart.