Auto Presto&Bene

The project dedicated to the launch of the new Presto&Bene car site, the Unipol Group's bodywork service partner

DIGITAL STRATEGY
WEB DEVELOPMENT
SOCIAL MEDIA ADVERTISING

DIGITAL CONTENT
ANALYTICS MANAGEMENT

CHALLENGE

Redesign the website of Auto Presto&bene, the Unipol Group's bodywork service partner, redefining the tone of voice and extending its functionality.

STRATEGY

The restyling of the site has led to the construction of an in-depth monitoring system for users, presenting the advantages and services offered by Auto Presto & Bene. At the same time, ironic and funny videos were made, spread through programmatic advertising campaigns, with the aim of creating awareness and traffic to the new site.

RESULTS

With the redesign of the autoprestoebene.it website, the point of contact between the company and its customers was strengthened, increasing online interaction. 

The ADV programmatic video campaigns have led to an increase in 5.3 million impressions and around 28k clicks to the new site from 2018 to this present day.