Redesign the website of Auto Presto&bene, the Unipol Group's bodywork service partner, redefining the tone of voice and extending its functionality.
The restyling of the site has led to the construction of an in-depth monitoring system for users, presenting the advantages and services offered by Auto Presto & Bene. At the same time, ironic and funny videos were made, spread through programmatic advertising campaigns, with the aim of creating awareness and traffic to the new site.
With the redesign of the autoprestoebene.it website, the point of contact between the company and its customers was strengthened, increasing online interaction.
The ADV programmatic video campaigns have led to an increase in 5.3 million impressions and around 28k clicks to the new site from 2018 to this present day.