Designing an effective digital conversation together with all fans of the Alfa Romeo brand and the automotive world: this is the challenge launched at O-One by the car manufacturer in 2010, with the aim of enhancing its online presence through the main social properties.
Structuring a strategic vision that aims to give shape to the concept of passion and make it work effectively in the varied dynamics of the brand’s diverse digital channels, keeping interaction with the Alfa Romeo community alive. O-One became the facilitator and activator of a strategic daily “bridge” between customer and social ecosystem during the project, through an incisive conversation in line with Alfa Romeo’s communication objectives.
The User Generated content protagonists of an international contest to promote the partnership between Alfa Romeo and the Superbike world championship. The heart of the creative concept of the #AlfaRomeoExperience is the involvement of social users, encouraged to show their passion for the brand through the sharing of emotional images. Internationally structured and complete involvement: from online participation to physical meetings with the brand.
Not just social management, but also live multimedia production. Since 2011, O-One has joined Alfa Romeo in two key events on the international automotive scenario: the Geneva and Frankfurt car shows. Our production of multimedia content conveyed the social scenario in real time through multi-channel storytelling. Product reveals, speeches, interviews and behind the scenes snippets became the main elements of live reportage following the social editorial plan.
Social management and live presence at events that also include constant digital PR. A structured process in synergy with the brand’s press office, which aims to activate influencers consistent with the specificities of the different projects.
Daily listening to the network has allowed us to monitor emerging trends and the most influential personalities in the digital world, able to act as a sounding board for the brand's initiatives.
Two visions, two moods, two itineraries. The #GoodwoodRoutes project involved international influencers on a trip aboard Alfa Romeo with the historic English speed festival as its destination. The #GoodwoodRoutes project represents a perfect snapshot of the skills implemented by O-One in collaboration with Alfa Romeo: international digital PR, live event management, multimedia storytelling.