O-One supported the company with the creation of cycles of online appointments dedicated to one of Cotto d'Este's most successful international solutions: the large ultra-thin slabs in Kerlite. The agency oversaw the digital communication plan and the development of the project, the technical production and the social support activities.
While the collaboration between Cotto d'Este and O-One continues, we supported the Brand of excellence of Panariagroup Industrie Ceramiche S.p.A with the creation of webinar cycles dedicated to the most successful product: the large ultra-thin Kerlite slabs.
Cotto d'Este became the promoter of "KerliTalks", a series of meetings designed to offer the target of professionals in the sector, architects, and technical studios, in-depth analysis, suggestions, and advice for the optimal use of the product.
During the last and final webinar, scheduled on Thursday, June 25th, there was a demonstration of Kelite Easy. An innovative dry laying installation system without the use of adhesives which allows people to install an easy ceramic flooring, giving a new life to environments in a quick and non-invasive way. To review the registration of the previous session >> click here.
O-One has supported the company in the development of a "contemporary" digital project with the aim of opening an active dialogue channel with customers, taking advantage of all the opportunities and levers provided by technology, communication platforms, and social networks.
The agency took care of the creativity, the technical production of webinars, and the formation of speakers within the company.
To promote participation, a dedicated editorial plan was implemented and social adv activity on the brand channels (Facebook, Instagram, and LinkedIn) was activated. This also includes product strategy and content.strategy.
The experience with Cotto d'Este corporate webinar confirms the potential of the webinar. It is an effective communication channel both to keep the dialogue between the brand and its customers alive and to launch a new product. The webinar is also an ideal digital tool for creating awareness and internal staff training.
To follow O-One's webinar events in which the agency offers advice and insights on digital communication >> click here.