"Il Mondo Podcast": BVA Doxa together with O-One presents a preview via webinar of the research focused on the podcast phenomenon in Italy

The webinar "Podcast Italia 2020: the BVA Doxa - O-One research" is scheduled for Friday, June 19th at 11.00 a.m., in which "Il Mondo Podcast", a research of scenarios dedicated to the phenomenon in Italy, will be drawn. An updated and in-depth point of view to guide companies in the strategic use of branded podcasts within their marketing mix.

Webinar Doxa Podcast O-One

"Who are the podcast listeners in Italy? And which podcasts are the most listened to?". These questions and many others will be answered during the webinar "Podcast Italia 2020: the BVA Doxa - O-One research", scheduled for Friday, June 19th at 11.00 am.


Together with BVA Doxa, O-One will present "Il mondo Podcast", a research dedicated to the phenomenon in Italy, which will provide an updated and in-depth point of view to guide companies with the use of branded podcasts within their communication and digital marketing strategy.


The event will be attended by Antonio Filoni, Head of Digital Offering of BVA Doxa, Elisabetta Corazza, Head of Digital Marketing of Danone, and Gianfranco Fornaciari, CEO of O-One, coordinated by Morena Tosi, Content Strategist of O-One.


Starting from the market analysis provided by the BVA Doxa survey carried out on May 2020, the speakers will discuss the opportunities offered by podcasts as an original and effective communication tool for companies,. Additionally, being able to tell the Brand in an innovative way and reach the target in those moments where traditional advertising media had not been able to arrive.


Thanks to its "vocal" nature and the great possibilities of personalization and experimentation, the podcast allows the Brand to transmit values and corporate culture through original storytelling that creates a special connection with the user.


The webinar will be the ideal opportunity to discover how to build an effective branded podcast project for companies: what makes the difference are the way the tool is used, which will have to be approached in a strategic and organic way compared to all the other communication channels that are already activated by the Brand.


"Creative concepts, storytelling and diffusion strategy, in relation to marketing objectives, are the key elements to create a podcast able to involve and entertain its audience". - explains Gianfranco Fornaciari, CEO of O-One.


The agency has already developed a suite of services dedicated to the "branded podcast" and uses an internal team and important collaborations with the music and radio world to take care of every phase of the project, from the concept to the production ending with the diffusion and the management of advertising. 


To subscribe and participate in the webinar "Podcast Italia 2020: the BVA Doxa - O-One research" >> click here