Important new assignment for O-One: the digital agency has been chosen by i-Tech Industries to develop the digital strategy plan dedicated to the international launch of the new product line of icoone machines.
Its aim is to strengthen the positioning of the Brand as a leading system in the beauty care, rehabilitation, and wellness sectors.
The Bologna-based company, already a worldwide reference point in the development of body remodeling technologies and non-invasive connective tissue treatments, has entrusted O-One with the design and creation of the new website www.icoone.com.
This platform is more accessible and faster in communicating effectively the 3 areas in which icoone products belong: beauty, medical, and wellness.
The assignment also includes the development and updating of the social and digital strategy of the brand channels (in particular Facebook, Instagram, and Linkedin), while also trying to strengthen brand awareness and user involvement.
The main objective was to create a distinctive narrative around the new range of icoone products, creating industry content that could highlight their specific benefits, aimed at different targets, and high technological innovation.