Mirabilandia trusted O-One for the development of their Christmas thematic website, created to show the ultimate news of the biggest amusement park in Italy on this peculiar time of year.
Property of Grupo Parques Reunidos, Mirabilandia is one of the major amusement parks in the world and celebrates Christmas with a unique theme park, special attractions, meetings and events. For this purpose, O-One developed a thematic website to involve users in an emotional experience though an eye-catching online environment characterized by a magical atmosphere. Mirabilandia had already trusted O-One for the creation of their Halloween thematic website (https://halloween.mirabilandia.it/), developed to present their news for that specific time of year.
In particular, O-One was responsible for the creative concept, the design and the development of the above mentioned websites. Thanks to a great quantity of animated pictures and videos, we were able to provide a better user experience, captivating users and immersing them in a peculiar itinerary, to astonish both children and adults. This is only a teaser of the emotional experience users can live at Mirabilandia Parks.
An ad hoc communication campaign on Instagram, Facebook and on the official Mirabilandia website was also implemented to go hand in hand with the launch of the above mentioned thematic websites.