Panariagroup
March 27, 2017

Panariagroup entrusts O-one with the social strategy of the brands Lea Ceramiche, Cotto d'Este, Ceramica Panaria and Protect

Panariagroup Industrie Ceramiche SpA, a leading company in the production and marketing of ceramic surfaces, has entrusted O-One with its social media strategy and the management of the digital PR of the Group's main brands: Lea Ceramiche, Cotto d'Este, Ceramica Panaria and Protect.

The collaboration that began in August 2016 between Panariagroup and O-One continues. The Group from the Fiorano Modenese area has entrusted its social media marketing and digital PR activities to O-One, who will manage all social aspects of the Group's leading brands: Lea Ceramiche, Cotto d'Este, Ceramica Panaria and the anti-bacterial products from Protect, carrying out a communication strategy that will be able to harmonize Panariagroup's values and the natural differences in the positioning of the various brands.

One of the most dynamic and productive brands in the area of Modena (famous for its ceramics), Lea Ceramiche represents the perfect synthesis of visionary design and technological performance, a great worldwide creative partner for any type of architectural project that seeks to stand out through a unique and recognizable style. Cotto d'Este is one of the most prestigious names in the field of ceramics. Its creations, associated with beauty, quality and prestige, are the result of a constant, passionate and persevering aesthetic search that is confirmed by its appreciation and praise from key players in the sector abroad. Panaria, on the other hand, represents the expression of the Group's great ceramics tradition. Its passion, coupled with its ability - typical of products Made in Italy - to offer brilliant, beautiful, high quality design, has learnt over time how to offer valuable solutions for residential projects. Lastly, Protect is the synthesis of Panariagroup's innovative and technological abilities and consists in a line of antibacterial products for a healthy, safe and secure environment.

All the brands will be managed with a content strategy that fully respects their personality in terms of creativity, tone of voice, and value propositions, mediating communication between fan base, engagement goals and marketing oriented content to maximize the return on their investment.

This important collaboration is another step forward in the evolution of Panariagroup's communication strategy, which increasingly intends to enhance the Group's reputation and originality through highly featured activities across all media and platforms where digital communication plays a central role. Social Media, therefore, will become one of the strategic levers to open new possibilities with the brand's choice of targets, whether they themselves are designers or end customers.

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