Live storytelling for the debut of the new Giulia Quadrifoglio
Alfa Romeo celebrated its 105th anniversary during the Frankfurt Motor Show with the debut of the new Giulia Quadrifoglio, the latest star from the House of the Snake that perfectly balances tradition, speed and beauty.
Managing social strategy alongside the car manufacturer for the past five years, O-One has also partnered Alfa Romeo in the launch of their new sedan, coordinating a dedicated team shooting live photos and videos at the Frankfurt show.
The press conference for the debut of the sportiest Quadrifoglio ever was broadcast live with Periscope, Twitter's new live-streaming video app. All the content created during the show was shared on the brand’s social profiles and can be watched on Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.
The widespread public attention the event received has proved the intensity of the passion the brand inspires: you can watch one video which reached over 500,000 views on youtube in just a few days here:GO TO THE LINK