O-One goes on a journey together with leading international instagramers in a Maserati for an itinerant social storytelling on the Facebook and Instagram channels.
With “Eastagram” storytelling is on the road. The marketing influencer project carried out for the Facebook and Instagram channels is the latest chapter of the numerous social media coordination activities in the Eastern European markets that the House of the Trident assigned to O-One in 2015.
Five countries are featured in the journey made in Maserati cars, recounted through five selected Instagramers, each one originating from one of the countries involved. The influencers have carried out a photographic shoot to document the journey made in a Maserati Ghibli and Quattroporte which covered the most representative places in each country. The first port of call was the event for the presentation of the new Levante model. The involvement of instagramers at the site was intended to reinforce the bond between the brand and the local social communities and hence to increase the brand awareness and penetration of Maserati’s Instagram and Facebook profiles in the East European countries.
Poland, the Czech Republic and Turkey: these are the countries covered so far by Eastagram. The next stops to feature the House of the Trident will be Russia and Israel.